CRLA Strategic Plan 2025–2028

Strategy: Increase engagement between leaders and members 

Action Item:

Identify opportunities for members to connect with CRLA leaders and implement schedule of events

Measures and Assessment:

Joint sessions with Past Officer Council, Open Board of Director meetings two times a year, virtual meet and greets with members and leaders, host leadership information sessions, conference sneak peek.

Point People: Past-President, President, Professional Development Committee, and Conference Committee

Proposed Timeline: Start 2026 | End 2027

Action Item:

Examine informational materials and their efficacy

Measures and Assessment:

Identify informational materials, determine metrics to assess efficacy and make revisions or additions to current materials.

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2026

Action Item:

Optimize communication tools to make opportunities more apparent at the conference

Measures and Assessment:

Utilize conference app to provide engagement opportunities before, during and after the conference, consult with PR team for marketing opportunities before the conference, provide opportunity to explore Strategic Plan progress during the conference. 

Point People: Conference Director

Proposed Timeline: Start 2026 | End 2026

Action Item:

Optimize communication tools to make opportunities more apparent at the conference

Measures and Assessment:

Utilize conference app to provide engagement opportunities before, during and after the conference, consult with PR team for marketing opportunities before the conference, provide opportunity to explore Strategic Plan progress during the conference. 

Point People: Conference Director

Proposed Timeline: Start 2026 | End 2026

Strategy: Attract, grow, and retain membership

Action Item:

Coordinate with Membership Committee to analyze data and assess trends

Measures and Assessment:

Examine charge of the membership committee and make appropriate revisions before the conference, provide opportunity to explore Strategic Plan progress during the conference. 

Point People: President-Elect

Proposed Timeline: Start 2026 | End 2026

Action Item:

Coordinate with Membership Committee to analyze data and assess trends

Measures and Assessment:

Evaluate the expansion of the Membership Committee to include SIG and SRC representation or new members

Point People: President-Elect

Proposed Timeline: Start 2026 | End 2027

Action Item:

Coordinate with Membership Committee to analyze data and assess trends

Measures and Assessment:

Identify metrics and methods for annual assessment of membership data

Point People: President

Proposed Timeline: Start 2026 | End 2028

Action Item:

Promote resources and perks related to CRLA membership through diverse channels.

Measures and Assessment:

Poll membership regarding their favorite perks

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2026

Action Item:

Promote resources and perks related to CRLA membership through diverse channels.

Measures and Assessment:

Develop new promotional materials

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2026

Action Item:

Promote resources and perks related to CRLA membership through diverse channels.

Measures and Assessment:

Develop new promotional materials

Point People: Public Relations

Proposed Timeline: Start 2027 | End 2028

Action Item:

Promote resources and perks related to CRLA membership through diverse channels.

Measures and Assessment:

Establish promotion plan with PR Team to potentially include social media, NewsNotes, quarterly webinars , and mailers.

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2028

Action Item:

Develop a welcome message to new members and an appreciation message to renewing members, as well as a process for distribution

Measures and Assessment:

Determine message medium(s) and draft content

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2026

Action Item:

Develop a welcome message to new members and an appreciation message to renewing members, as well as a process for distribution

Measures and Assessment:

Determine message medium(s) and draft content

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2026

Action Item:

Develop a welcome message to new members and an appreciation message to renewing members, as well as a process for distribution

Measures and Assessment:

Determine who the message will be sent from (i.e. President) and determine process for distribution

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2027

Action Item:

Develop a welcome message to new members and an appreciation message to renewing members, as well as a process for distribution

Measures and Assessment:

Determine who the message will be sent from (i.e. President) and determine process for distribution

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2027

Strategy: Establish MyCRLA as the go-to resource for creating community and sharing best practices

Action Item:

Curate research-informed resources for members related to key issues in college literacy and learning

Measures and Assessment:

Create and maintain an online forum for members to present and discuss current issues in college literacy and learning

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2028

Action Item:

Curate research-informed resources for members related to key issues in college literacy and learning

Measures and Assessment:

Standardize posting norms for SIG and SRC Leaders within MyCRLA groups

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2027

Strategy: Enhance professional development opportunities

Action Item:

Identify online opportunities and facilities professional development activities

Measures and Assessment:

Spotlight emerging leaders and innovative ideas

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2028

Action Item:

Identify online opportunities and facilities professional development activities

Measures and Assessment:

Strengthen collaborations with other organizations that offer PD Resources

Point People: Public Relations

Proposed Timeline: Start 2026 | End 2028

Action Item:

Identify online opportunities and facilities professional development activities

Measures and Assessment:

Review MOUs to determine untapped resources

Point People: Public Relations

Proposed Timeline: Start 2027 | End 2028